Barack 2.0

Barack 2.0

Description

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.


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Details

Author(s)
Brent Leary, David Bullock
Format
Paperback | 130 pages
Dimensions
216 x 280 x 8.89mm | 381.02g
Publication date
01 Feb 2009
Publisher
White Bullock Group, Inc
Publication City/Country
Murfreesboro, United States
Language
English
ISBN10
0578008025
ISBN13
9780578008028
Bestsellers rank
1,361,600